Thursday, March 24, 2011

Sports Illustrated Front Row gives you unlimited access to championship sports

Platform: Android

5 out of 5


Just in time for March Madness, this app puts you in the thick of the basketball action with the latest photos, text, and current scores.

Ad supported. Doesn’t include free court-side or 50-yard-line tickets to each event.

Only care about basketball? Football? Hockey? Olympics? Choose only the photo sets you want and get them auto-streamed to your Android device.

Read all of my Apple iPad and Google Android application reviews at Appolicious and Yahoo! Tech.

Sport fans, no matter which events or leagues you enjoy most, you know Sports Illustrated writers and photographers will be there to capture all the action. The new Sports Illustrated Front Row app gives you unlimited access to this timely content, streamed right to your Android device.

Just in time for March Madness, there’s never been a better time to grab this app and revel in the eye-popping imagery, tap into the latest scores and stat updates, and full text coverage of each and every game.

My favorite navigation feature? Finger-swipe your way through the NCAA brackets, then select a specific matchup from the list. Images and other content immediately appear. It’s a slam dunk.
Once the NCAA champs are done cutting down the net and kissing the trophy, the SI team will roll on to other big sporting events spread out across our sports-loving globe.

The app makes is super-easy to get notifications of upcoming coverage, and lets you choose only those photo sets you wish to get auto-streamed to your device. (Thanks, SI, for helping us keep our Droids clean and clear of clutter.)

Front Row is your free ticket to the NCAA Basketball tourney, The Masters, NBA Playoffs, Wimbledon, U.S. Open Golf, World Series, BCS Championship, NFL Playoffs, and even the 2012 Olympics.

The design of the app is telling: Time Inc. has created a single content container that can be updated with fresh content on an event-by-event basis, obviating the need to develop multiple apps for each event and jumping through the usual hoops getting them into the smart phone marketplaces. Look for this format to drive similar, magazine-linked apps from Time Inc. in the coming months.

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