Like many people, I’m a big fan of New Year’s resolutions. There’s something about one year ending and another beginning that forces us to sit up and take notice of the good, the bad, and the ugly of our situation.
This year, look beyond personal resolutions and instead shine a spotlight on your business. What does your marketing mix look like? Which promotions are getting tangible results, and which tactics are you blindly about to pay an invoice to fund in the new year without knowing its effectiveness? (Yellow pages, we’re looking at you!)
As 2012 arrives, make a resolution to evaluate your business promotional activity, make a plan to fix what’s broken, and be open to new tactics and technology that are proving to be profitable for local businesses. Then follow through and be consistent in the new year.
With this in mind, here are five marketing tips to consider in 2012 and beyond.
#5: Move more of your advertising and marketing budget into online tactics.
Today, your best customers research products and services online before buying from local brick and mortar businesses. People are spending more and more time online, and you need to adapt to this reality in order to survive and thrive.
In fact, the time your customers are spending reading the newspaper, listening to the radio, and watching TV is declining, while time spent online is increasing. A recent Nielson survey found that the average American consumer spends upwards of 40% of their day online.