Monday, November 14, 2011

5 Business Promotion Tips for 2012

5 Business Promotion Tips for 2012

Like many people, I’m a big fan of New Year’s resolutions. There’s something about one year ending and another beginning that forces us to sit up and take notice of the good, the bad, and the ugly of our situation.

This year, look beyond personal resolutions and instead shine a spotlight on your business. What does your marketing mix look like? Which promotions are getting tangible results, and which tactics are you blindly about to pay an invoice to fund in the new year without knowing its effectiveness? (Yellow pages, we’re looking at you!)

As 2012 arrives, make a resolution to evaluate your business promotional activity, make a plan to fix what’s broken, and be open to new tactics and technology that are proving to be profitable for local businesses. Then follow through and be consistent in the new year.

With this in mind, here are five marketing tips to consider in 2012 and beyond.

#5: Move more of your advertising and marketing budget into online tactics.

Today, your best customers research products and services online before buying from local brick and mortar businesses. People are spending more and more time online, and you need to adapt to this reality in order to survive and thrive.

In fact, the time your customers are spending reading the newspaper, listening to the radio, and watching TV is declining, while time spent online is increasing. A recent Nielson survey found that the average American consumer spends upwards of 40% of their day online.

Friday, November 04, 2011

What's the difference between P90X and P90X2? Find out!

Tuesday, November 01, 2011

Local Businesses: Get More Customers with Netsertive Technology

With more than 90 percent of local, Internet-connected prospects starting their research for local businesses online, the decision about who handles your online advertising campaign is crucial.

At Netsertive, three core competencies separate us from the competition to give you the highest return on your online investment:

Netsertive High Performance Internet Advertising Learning Engine

  1. Our patent-pending technology proactively targets your best prospects on Google, bing, and Yahoo, while capturing volumes of daily data across millions of searches to power informed campaign changes and maximize conversions.

  2. We know your business inside and out, specializing in a select number of vertical industries.

  3. We deliver personal service and transparent, industry-leading monthly reporting. Your report contains detailed, easy-to-understand data to measure the full impact of your online search and display advertising campaign on your business.

Our new blog post explains how Netsertive’s patent-pending technology gives you the edge to win more online advertising auctions, resulting in more visibility for your business and, ultimately, turn more leads into sales.

Contact Netsertive today to learn more and put Netsertive to work for your business.

The Basics: Online Search Advertising Auctions

Whenever someone goes online and conducts a search for your products and services in Google, bing, or Yahoo, a split-second advertising auction occurs.

In this precious moment, the engine decides which ads will be displayed (impressions), where they’ll appear on the page (position), and how much each advertiser will pay per click. At Netsertive, we know what goes into making the most of these auctions.

Three key factors play a major role in online advertising auctions:

Netsertive Wins Google AdWords PPC Auctions with Learning Engine Technology

To increase the chances of your ad appearing, and achieve the best unit cost, the ad should contain keywords relevant to the user’s search query, have been clicked previously by others, connect to an optimized webpage, and you’ve placed an optimal bid. As an advertiser, you only pay when a prospect clicks on your ad.

The larger your daily media budget for your overall campaign, and the higher your keyword and Ad quality, the more times your ads will appear in relevant results. Revising your budget to match search trends to consistently turn online discovery into offline sales is critical.

Technology Makes the Difference

Netsertive Learning Engine Powered High Performance Web Advertising PPC SEM SEO

With so many variables going into who wins and loses an ad auction, it’s clear that no human can successfully manage your campaign alone. Why? A successful online campaign for a business in your industry is powered by dozens of keyword categories composed of hundreds or thousands of unique search terms.

It would take months or years of data derived from a single campaign to most accurately see what’s working and what’s not. Even if you monitor your online campaign daily, you’ll have little time to “read the tea leaves” in your data and make the changes necessary to capitalize on trends.

Netsertive’s intelligent software records and analyzes volumes of conversion data flowing out of every online campaign we manage, spotting trends, suggesting bid changes, and more.

The Netsertive "Learning Engine" Edge

Our "Learning Engine" technology sits at the heart of our proven online marketing campaigns. Once your keyword categories are loaded into our patent-pending system, your budget set, and your custom ads designed, your custom campaign launches in your target market and benefits from the collective intelligence generated by our software.

Netsertive Learning Engine Technology Servers

Our platform continually analyzes conversion data, automating improvements to your hyper-local campaign to maximize your ad spend and keyword mix.

Netsertive Dedicated Account Representative Google AdWords PPC Service

Massive amounts of data flow into our platform daily, giving our Account Representative's the information they need to “tune up” and proactively modify each campaign hundreds of times each month. This level of optimization is only possible as a direct result our technology and its deep, proprietary intelligence.

In a recent head-to-head comparison to a national, our Netsertive "Learning Engine"-powered campaign delivered twice the qualified website traffic and nearly three times the ad impressions, while serving the ads in higher positions.

Our clients give us similar Netsertive reviews every month. Our clients see a doubling or tripling of website visitors within the first few months of their custom, localized campaigns, increased call volume, new customers, and dozens of new sales opportunities linked to their online search and display advertising efforts from Netsertive.

Grow Your Local Business With Proven Online Technology

With results like these, it’s no wonder that we have an industry-leading renewal rate.
With technology like this, it was imperative that we file a patent for our wholly unique platform.
Contact us today to get started!