Thursday, May 05, 2011
Kodak: "How many of you have bought a roll of film in the last year"
All marketers need to watch this hilarious keynote presentation at the Aprimo Marketing Summit earlier this year by Jeffrey Hayzlett, former Chief Marketing Officer of Kodak. Over the top, insightful, challenging, worth your time.
"At the end of the year, 80% of our business will be digital business... and 80% of the company is B2B(usiness), not B2C(onsumer). Massive change. At the same time, 60% of the people have been working at Kodak for less than 5 years. 19 products drive close to 80% of the revenue, and all the products in those categories are number 1, number 2, or number 3. Every single one. And half of those products didn't exist two years ago." (Sounds a bit like Intel.)
And now for something completely different... Keyboard cat, you will never die. Proof: