Startup marketing manager (profile) focused on helping small businesses across America survive and thrive through the power of online marketing. Expert in online search, display, retargeting, mobile, and social media.
Wednesday, December 08, 2010
"First they ignore you,
then they laugh at you,
then they fight you,
then you win."
Ghandi (?)
Where's your platform? | Seth Godin's Blog
That needs to be the goal when you seek out a job.
Bob Dylan earned the right to make records, and instead of using it to create ever more commercial versions of his old stuff, he used it as a platform to do art.
A brilliant programmer finds a job in a small company and instead of seeing it as a grind, churning out what's asked, he uses it as a platform to hone his skills and to ship code that changes everything.
A waiter uses his job serving patrons as a platform for engagement, for building a reputation and for learning how to delight.
A blogger starts measuring pageviews and ends up racing the bottom with nothing but scintillating gossip and pandering. Or, perhaps, she decides to use the blog as a platform to take herself and her readers somewhere they will be glad to go...
There's no rigid line between a job and art. Instead, there's an opportunity. Both you and your boss get to decide if your job is a platform or just a set of tasks.
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