Online Marketing Minute
#002



Today, it's all about video and your brand. Did you know that a full 20 to 25 percent of all Google searches end with users clicking in videos? Comscore says so.

That's right -- a quarter of folks prefer video sources over text/standard website info.

Think about what a video could do for your marketing. If you have a product or service to sell (who doesn't?) then get on the video bandwagon.

I use a combination of a Sony handycam with iMove on a MacBook to get the live video done, and tie it to recorded screen flows using Camtasia, an excellent PC application that's also in Macintosh beta at the moment.

You can see all of the video work I've done in action here. This and this and this video are great recent examples, as well as our series all kitted out and fully featured with built-in quizzes for CultureGrams and SIRS Researcher in our new format.

Questions? Email me at timothymclain at yahoo.com.