Online Marketing Minute
#001



Tips and tricks for online marketers, search engine optimizers, and anyone interested in getting the most out of their websites to increase sales and traffic. Brought to you by Tim McLain, Online Marketing Manager. (Source/inspiration for this series = the Online Marketing Summit. Aaron Kahlow and team, you guys rock the online marketing world.)

Episode #1 kicks things off with three incredibly basic but important tips:

1: All of your webpages should have proper title, META Description and META Keyword tags coded in the header. Here's an example for length from the site I update, http://www.proquestk12.com. (To see this, head to any website and, in your browser, select View Source or View Page Source and look at the top for the above tags. Try it at our site...)

On Google, our listing looks like this:



Next tip, layer your keywords across multiple pages. Note the links at the bottom of our page under What's New at http://www.proquestk12.com and note how they link deeper to landing pages which also inter-link, helps with your rankings and relevancy (click the links to see this in action):



Final tip, wrap your images with alt text. This also gets indexed/allows you to embed keywords to help with your Google and other rankings.

Two examples, note the two small images at the top of http://www.proquestk12.com -- the two animated kids and President Obama.

More in the coming weeks all -- enjoy!

Tim
timothymclain AT yahoo.com
http://mclainhome.blogspot.com